For almost everyone who has a website; the hope is that people can easily find their website on Google. With millions of websites online, you might wonder how to make your website a little more prominent than others. To “rank your website” is to begin with having it display on the first (meaning the top) page on Google’s search engine results pages (SERPs). If your website ranks higher, everything increases: website visitors, – customers, sales and growth.
As the Best Freelance Digital Marketer in Thrissur, I have worked with many businesses to make their rankings better and prosper online. In this blog post, I will give you some straightforward, easy-to-understand tips for helping a website rank better on Google; anyone can do these, even a 12-year-old.
1. Start with the Right Keywords
Keywords are the terms, or phrases that a person types into Google when looking for information. For instance, if someone types in “Best Freelance Digital Marketer in Thrissur,” that means he/she is searching for a digital marketing professional in that geographical area.
In order to rank your site, you will want to get an understanding of what terms your audience is using to search for information. You can use Google Keyword Planner or Ubersuggest to identify the keywords that are trending or popular in that pertain to your particular business. Implement those keywords into content accordingly by using them naturally into the content of your site, titles and headings.
It’s also important to not over use these keywords . Google prefers content that sounds organic and authentic rather than too contrived.
2. Create Quality Content
Google values high-quality, useful, unique content. The higher valuable content that helps solve people’s problems and drive traffic by posting valuable blogs, guides, or videos, the more opportunities you will see the website ranking higher.
For instance, as the Best Freelance Digital Marketer in Thrissur, I post blogs from time to time including SEO, social media, and marketing tips that help business owners with growing their business online.
When chatting, let the language be simple, the sentences short, and the tone friendly so that they can make sure every article teaches the reader something new.
3. Make Your Website Mobile-Friendly
A large number of people browse the web using their phones. If your website does not appear visually appealing, or load/reload correctly on a mobile device, visitors will leave — and rest assured, Google will recognize it.
A mobile-friendly website loads fast, is visible on any screen size, and is easy to navigate. You can also use Google’s Mobile-Friendly Test to see if your site works well on a mobile device.
If you’re not sure how to make your website compatible on a mobile device, you can always hire a professional such as the Best Freelance Digital Marketer in Thrissur.
4. Apply On-Page SEO Strategies
On-page SEO refers to improving elements within your website. This encompasses:
- Incorporating keywords into titles, headings, and meta descriptions.
- Creating concise and enticing headlines.
- Including internal links (links that connect pages on your website).
- Using alt-text on images (to let Google know what the image is).
These changes may seem small but can significantly impact post site visibility in search results.
5. Get Quality Backlinks
A backlink is a link from another website to your website. When other trusted websites link to your site, Google considers it a more trustworthy and more valuable resource.
For example, suppose a local news site publishes an article about the Best Freelance Digital Marketer in Thrissur and links to their website. In that case, that link builds authority for that marketer’s website.
You can acquire backlinks through guest post writing, partner collaborations with other businesses, or creating shareable content, such as infographics or guides.
6. Speed Up Your Website
A slow website will drive visitors away. Google favors sites that load in under three seconds. Use helpful tools like Google PageSpeed Insights to check your website speed.
There are lots of ways you can speed up your website. Here are just a few ways:
- Compress your images
- Remove any unnecessary plugins
- Choose a good hosting service
Faster websites offer a better user experience – and better ranking.
7. Stay Active on Social Media
Promoting your website through social media channels, such as Instagram, Facebook, LinkedIn, etc., will help attract more traffic. The more traffic and shares your website receives, the more prominent your site will be in the Google search rankings.
As the Best Freelance Digital Marketer in Thrissur, I have seen firsthand how social media can improve visibility and build trust with an audience for a website. Stay consistent on social media, post valuable content, and engage with followers.
8. Track and Improve Regularly
SEO will never be a one-off activity. It is best practice to monitor your performance through tools like Google Analytics or Google Search Console. These programs allow you to see what is working for you or what might be in need of improvement.
Keep your content up to date, fix broken links, and follow the latest and current trends that you see in the industry. With work and time, your website will start to rise in search queries.
In Conclusion
It takes time and strategy and frequent adjustments to rank your website. Invest in quality content, speed, mobile design, and SEO best practices, and you’re sure to see results.
If at any time you feel overwhelmed or need to consult an expert for professional advice, the Best Freelance Digital Marketer in Thrissur can navigate the process of planning the best SEO strategy for your company. With the right game plan, your website will not only rank, it will shine!
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